The Bad Kind of Automation

We normally think of automation as a good thing. This is especially true if you work in packaging, printing, manufacturing, or any other industry that makes use of industrial motion control. Automation is what keeps workers out of dangerous situations and hazardous environments. It prevents strains, pulls, and repetitive motion injuries. It frees us up to make better use of our time, and it doesn’t make our silly human errors. Automation keeps costs low and increases productivity. Of course, automation isn’t all good.

Automated telemarketing

Automated telemarketing is a great example of the bad kind of automation. It’s automation that everybody hates.

Telemarketing is a great use of automation. It’s saving people from doing tedious, unpleasant work. Let’s face it, nobody wants to sit around making phone calls to people who don’t want to be called, getting yelled at and hung up on for hours on end.

The fact that telemarketing is a great use of automation doesn’t make it any less annoying, though.

It was bad enough when you had someone calling you and wasting your time trying to sell something. Now, telemarketing is automated. It’s streamlined, more efficient, and more affordable. Companies can automate thousands of marketing calls per day. The worst part is that it’s no longer worth other people’s time to waste your time.

Automated call centers

While automated telemarketing is bad, automated call centers might be worse.

That’s because you typically call for customer support when you have a problem that needs fixing. You call a number hoping to talk to a person for support, but instead you get a series of robots.

Again, this is the bad kind of automation, at least from a consumer’s point of view.

When you call us, you don’t get machines, or even a call center with part-time employees thumbing through manuals they don’t quite understand. You get experts who specialize in Indramat motion control systems.

That error code is a crisis that you want resolved as quickly as possible. You’re already facing one problem with your factory machines; the last thing you want to deal with is another machine. You want to talk to a person who can help you clear your error codes as quickly as possible.

Call us at 479-422-3090 for immediate Indramat support. We’re here to answer your calls 24 hours a day, seven days a week. Save our number in your phone for even faster support the next time.